Gretchen DeVault

Gretchen DeVault is an indie musician and songwriter with a deep-rooted creative life that spans music, storytelling, and digital strategy. Music is her primary language — but her background in web strategy and marketing continues to shape how she builds, shares, and supports creative work in the world.

MUSIC MAKER

Gretchen DeVault is a prolific songwriter and recording artist with over 20 years in the music industry. Her projects include The Icicles, The Blue Herons, The Francine Odysseys, Voluptuous Panic, and Hero No Hero. Her music blends dreamy pop sensibilities with emotional storytelling and has been licensed by brands such as Target and Motorola, as well as featured in films and podcasts.

In addition to her own releases, Gretchen collaborates with a trusted circle of musicians to create custom music for film and television, bringing a thoughtful, story-driven approach to composition and sound design.

For licensing or commissioned music projects, please contact licensing@penmusic.com

WEB STRATEGY & DIGITAL MARKETING

Gretchen DeVault is founder of award-winning digital marketing agency Tiny Blue Sky. Her *sweet spot* is being able to leverage data insights to websites that drive business. She has worked for 20+ years in online marketing, leading teams to redesign websites, create and execute successful digital marketing campaigns. Simply said, she makes sh*t happen.