Thatcher’s Organic Artisan Spirits is a line of organic liqueurs and small batch vodka. While an established product, its website, online presence and brand identity needed a serious reboot. Gretchen DeVault led a team of designers, developers, writers and photographers at Tiny Blue Sky to grow Thatcher’s online presence. She created a digital marketing plan and led a team to refresh the brand identity, launch a new website, and focus efforts on social media to grow the brand. The results: within a month the website tripled its traffic and product sales increased by 30% within six months of the digital marketing efforts.
Summary of Deliverables:
- Digital Marketing Plan
- Social media management
- SEO (on-site optimization, keyword research and strategy)
- Brand identity and packaging
- Web strategy, design, and development
- Content Creation (blog posts, recipes, photography)
- Worked with influencers for sponsored posts
Please note that Gretchen DeVault and Tiny Blue Sky are no longer managing the social media or digital marketing for Thatcher’s Organic Spirits.