Gretchen DeVault

Entertainment industry graphic designer and art director located in Los Angeles, California.

Gretchen DeVault

Gretchen DeVault has spent her career designing and art directing high quality creative for clients in entertainment, CPG, and lifestyle brand spaces. She helps bring brands to life across a wide-range of mediums.

Gretchen has 15+ years of hands-on graphic design experience in both digital and print. She has an established record of producing award-winning work that drives business. As co-founder of a digital agency, she has led all aspects of the business from leading teams of designers, developers, writers, and photographers to business development to managing budgets to client relations and project management.

In addition to her design and art direction work, she is producer and co-host of Lean the F*ck Out, a podcast for bad ass fempreneurs and producer of The Mash Podcast. She is also singer/songwriter and guitarist for two bands -- indie pop band The Icicles and shoegazer band Voluptuous Panic. Her music has been licensed in commercials for Motorola and Target, as well as several independent films.

SPECIALTY AREAS

Graphic Design (DIGITAL)

• Web design
• Web banner ads
• Email marketing design
• Social media graphics
• Motion graphics
• Facebook and Instagram advertising
• Display advertising
• Presentation design (PPT & Keynote)
• Lead Magnets and e-books
• Infographics

Graphic Design (PRINT)

• Logo and brand identity design
• Brand guidelines and standards
• Marketing collateral
• Key art
• Album artwork and packaging
• Tour posters
• Merchandise
• Packaging
• POP/POS
• Banners and signage
• OOH advertising
• Print advertising
• Sell sheets, newsletters, annual reports

Art Direction & Leadership

• Concepting
• Art direction of photo and video shoots
• Leading teams of designers, copywriters, photographers, videographers, and developers
• Project management
• Management of brand assets
• Account management

Integrative Marketing

• Creation of integrative marketing plans
• Execution of digital marketing campaigns including social media, email marketing, SEO, content marketing
• Producing content including blog posts, podcasts, infographics, e-books, and evergreen content

SOFTWARE SKILLS:

Adobe Creative Suite

WordPress, Squarespace

MailChimp, Campaign Monitor, Constant Contact

ActiveCampaign, Leadpages, Drip

Google Analytics

Google AdWords

Facebook and Instagram Ad Manager

Sprout Social, Buffer, HooteSuite, MeetEdgar

AirTable

Asana, Basecamp, Trello, Evernote

GarageBand

Logic

Libsyn

PowerPoint and Keynote

Google Docs

MS Office