Digital Marketing Director // Podcaster // Musician
Gretchen DeVault is the whole package. No matter the project, she attacks it with full force from the big vision to the small details. She is strategic in developing plans, intentional in creating proven systems, and has a contagious passion that inspires others to work collaboratively to make awesome happen.
As a Digital Marketing Director, Gretchen helps lifestyle and boutique brands grow their businesses online. Whether she's developing an integrated marketing plan or launching a new website, her focus is helping companies harness the power of the Internet to push their brand farther.
Her skill set and experience is broad. With over 15 years of experience working for a wide variety of brands, Gretchen has an established record of producing award-winning work that drives business. As co-founder of a digital agency, she has led all aspects of the business from leading teams of designers, developers, writers and photographers to business development to managing budgets to client relations and project management.
She approaches work and life intentionally and holistically and is not afraid to dive into gray area in order to find clarity. And if you haven't noticed yet, she is definitely an overachiever. In addition to her digital marketing work, she is co-host and producer of Lean the F*ck Out, a podcast for bad ass fempreneurs and producer of The Mash Podcast. If that's not enough, she is singer/songwriter and guitarist for two bands -- indie pop band The Icicles and shoegazer band Voluptuous Panic. Her music has been licensed in commercials for Motorola and Target, as well as several independent films.
DIGITAL AND INTEGRATIVE MARKETING
Defining overall marketing strategies for clients
Creating integrative and digital marketing plans including determining KPIs (key performance indicators)
Leading the implementation of weekly, monthly, quarterly and annual rolling marketing plans and editorial calendars across all channels
Creating marketing funnels from top to bottom
Managing various marketing budgets and media spends
Utilizing analytics to monitor campaign performance and optimize campaigns
Creating regular reports for stakeholders (including KPIs)
Digital marketing implementation including:
- Social media
- Email marketing
- Marketing automation
Content marketing including:
- Evergreen content (lead magnets)
- Blog posts
ART DIRECTION & DESIGN
Over 15 years experience in design and art direction
Effectively provide input on creative development
Working with photographers, designers, and producers to create innovative digital assets for brands
Hands on design experience including:
- Web design
- Graphic design
- Digital design
- Brand identity
- Packaging design
- Print production
- UX & UI
Natural team leader with the ability to conceptualize, articulate, and inspire on an ongoing basis
Building teams including hiring, from scratch
Building a team of employees and contractors
Creating an internal review process
Creating comprehensive compensation packages
Day-to-day project management
Gretchen DeVault has helped over 100 brands and nonprofits grow online.
Writing business and strategic plans
Determining KPIs for her business and clients' businesses
Developing and nurturing client relationships
Building relationships with vendors, media, etc.
Working with CPA, legal, payroll, etc.
And, well, just an overall bad ass
Adobe Creative Suite
MailChimp, Campaign Monitor, Constant Contact
ActiveCampaign, Leadpages, Drip
Facebook and Instagram Ad Manager
Sprout Social, Buffer, HooteSuite, MeetEdgar
Asana, Basecamp, Trello, Evernote
PowerPoint and Keynote