Gretchen DeVault

Digital Marketing Director // Podcaster // Musician

Gretchen DeVault

Gretchen DeVault is the whole package. No matter the project, she attacks it with full force from the big vision to the small details. She is strategic in developing plans, intentional in creating proven systems, and has a contagious passion that inspires others to work collaboratively to make awesome happen.

As a Digital Marketing Director, Gretchen helps lifestyle and boutique brands grow their businesses online. Whether she's developing an integrated marketing plan or launching a new website, her focus is helping companies harness the power of the Internet to push their brand farther.

Her skill set and experience is broad. With over 15 years of experience working for a wide variety of brands, Gretchen has an established record of producing award-winning work that drives business. As co-founder of a digital agency, she has led all aspects of the business from leading teams of designers, developers, writers and photographers to business development to managing budgets to client relations and project management.

She approaches work and life intentionally and holistically and is not afraid to dive into gray area in order to find clarity. And if you haven't noticed yet, she is definitely an overachiever. In addition to her digital marketing work, she is co-host and producer of Lean the F*ck Out, a podcast for bad ass fempreneurs and producer of The Mash Podcast. If that's not enough, she is singer/songwriter and guitarist for two bands -- indie pop band The Icicles and shoegazer band Voluptuous Panic. Her music has been licensed in commercials for Motorola and Target, as well as several independent films.

SPECIALTY AREAS

DIGITAL AND INTEGRATIVE MARKETING

Defining overall marketing strategies for clients

Creating integrative and digital marketing plans including determining KPIs (key performance indicators)

Leading the implementation of weekly, monthly, quarterly and annual rolling marketing plans and editorial calendars across all channels

Creating marketing funnels from top to bottom

Managing various marketing budgets and media spends

Utilizing analytics to monitor campaign performance and optimize campaigns

Creating regular reports for stakeholders (including KPIs)

Digital marketing implementation including:
- Social media
- Email marketing
- Marketing automation
- SEO/SEM
- PPC

Content marketing including:
- Evergreen content (lead magnets)
- Blog posts
- Podcasts
- Videos
- Infographics

ART DIRECTION & DESIGN

Over 15 years experience in design and art direction

Effectively provide input on creative development

Working with photographers, designers, and producers to create innovative digital assets for brands

Hands on design experience including:

- Web design

- Graphic design

- Digital design

- Brand identity

- Packaging design

- Print production

- UX & UI

TEAM LEADERSHIP

Natural team leader with the ability to conceptualize, articulate, and inspire on an ongoing basis

Building teams including hiring, from scratch

Building a team of employees and contractors

Talent development

Team building

Creating an internal review process

Creating comprehensive compensation packages

Day-to-day project management

BUSINESS DEVELOPMENT

Gretchen DeVault has helped over 100 brands and nonprofits grow online.

Writing business and strategic plans

Determining KPIs for her business and clients' businesses

Product development

Business coaching

Developing and nurturing client relationships

Building relationships with vendors, media, etc.

Working with CPA, legal, payroll, etc.

CHARACTER TRAITS

Leader

Effective Communicator

Entrepreneurial

Strategic

Creative

Analytical

Collaborative

Motivational

Loyal

And, well, just an overall bad ass

SOFTWARE/APPS/TOOLS

Adobe Creative Suite

WordPress, Squarespace

MailChimp, Campaign Monitor, Constant Contact

ActiveCampaign, Leadpages, Drip

Google Analytics

Google AdWords

Facebook and Instagram Ad Manager

Sprout Social, Buffer, HooteSuite, MeetEdgar

AirTable

Asana, Basecamp, Trello, Evernote

GarageBand

Logic

Libsyn

PowerPoint and Keynote

Google Docs

MS Office