Gretchen DeVault

I like to think, create and make awesome happen—whether it be developing a digital strategy for a startup venture, designing a brand identity from scratch or translating a client’s vision into a visual reality. I approach projects (and life) intentionally and holistically and am not afraid to dive into gray area in order to find clarity. I value intuition and a design process where strategy and human interaction intersect. 

I am an experienced art director, web/graphic designer and marketing strategist with a whip-smart aesthetic and solid work ethic. I have more than 15 years of experience working for a wide variety of boutique businesses, corporations and nonprofit clients. I have an established record of producing work that is authentic to my clients’ brands and relevant to the project’s goals.

My design range and skill set is broad. I easily maneuver from macro to micro and am equally comfortable developing a web strategy and supporting wireframes and user flows as I am designing a logo or film poster.

In 2006, I founded DVQ Studio, which grew from a home office graphic design gig into a full-service boutique communications shop. In this role, I provided vision and leadership for the firm and helped clients with strategy, art direction and interactive and graphic design. Focusing in nonprofits and businesses with a social purpose, I became adept at helping organizations dig deeper to develop genuine and effective brand experiences. 

In addition to my design work, I am a singer, songwriter and guitarist with the indie pop band The Icicles. My music has been licensed in commercials for Motorola and Target, as well as several independent films.

Specialty Areas

  • Development of brand and marketing strategies including traditional and digital campaigns

  • Art direction (concept development, leading teams, project management)

  • Design of brand identities (logo, stationery, brand guidelines)

  • Graphic design of digital and print assets (brochures, packaging, signage, display, reports, banner ads, infographics)

  • Web strategy (information architecture, content strategy, wire framing, prototyping)

  • Web design and collaboration with developers to provide visual direction and digital assets (Photoshop files, UI kits, style guides)

  • Strategy, design and implementation of social media and email marketing campaigns

  • Digital marketing (digital strategy, content strategy, social media management, email blasts)

Technical Skills

  • Adobe CS (InDesign, Illustrator, Photoshop)
  • PowerPoint, Keynote, Prezi
  • Invision and OmniGraffle
  • Knowledge of HTML & CSS
  • Admin experience in WordPress, Drupal, Expression Engine
  • Analytics (Google Analytics, Moz, MySEOTool)